This poster’s simple yet powerful image of a woman war worker's strength and determination during World War II remains iconic today, both in the United States and around the world. In 1942, the Westinghouse Company's War Production Coordinating Committee hired Pittsburgh artist J. Howard Miller to create a series of posters for the war effort. His "We Can Do It!" poster was initially used only internally by Westinghouse; it resurfaced decades after the war and soon became associated with the "Rosie the Riveter" moniker. We can do it!

Rosie The Riveter - 1943 Saturday Evening Post cover May 29, 1943. Norman Rockwell's Rosie the Riveter received mass distribution on the cover of the Saturday Evening Post on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap, beneath her a copy of

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